The redesigned website – the work of Adria Airways experts and web designers Innovatif – follows the latest principles of web design. The site has a strong sales focus. Its clear layout guarantees ease of use and faster access to information. In terms of content, presentations of the destinations served by Adria Airways are a new feature. Users can now find out everything about their selected destination, along with flight timetables and fares, all in one place.
The site is also now available in Russian. Growing numbers of passengers from Russia are choosing Adria Airways, since Slovenia is a popular tourist destination. We have also recently seen evidence of growing interest in economic connections with Slovenia in this market, so Adria Airways has decided to address its Russian customers directly in their own language.
A website is a living organism. It is also an important sales tool and therefore requires constant development. The new website will be updated regularly. New applications will be added in the future, containing comprehensive, interesting and useful information. New services will be introduced for passengers, such as broadening the range of payment options, and we are also planning to create a B2C (business-to-customer) page, where passengers will be able to create their own user profile, and a B2B (business-to-business) page for business partners.
As before, the website is aimed at existing and potential Adria passengers throughout the world. The main themes of the website remain information on ticket sales and flight bookings, although more emphasis will now be placed on special offers and sales campaigns, through which Adria Airways aims to present itself as a competitively priced airline. The Adria Airways homepage also offers users some basic information about the company and its mission, with sections dedicated to press releases, aviation security and Adria's passenger service and environmental commitments.
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