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Cheaper flights with the new Last Minute product from Adria Airways

Author: Adria Airways - The Airline of Slovenia

Zg. Brnik 24 June 2014 – After reviewing current trends in the airline industry and the tourism sector, Adria Airways has decided to offer passengers a new product called Last Minute. Adria's First Minute offers have been popular with passengers since their introduction. With this new product, Adria is now also offering advantages to those passengers who decide to travel at the last minute.

It is a new product that allows Adria Airways passengers to book cheap flights on the majority of Adria's scheduled services. For those passengers who like to decide at the last minute, very competitively priced return flights are now available from just €169.

Tickets can be booked online from Adria's website. Click the special Last Minute tab and you will see an interactive table showing free seats for individual flights (www.adria.si/sl/ugodne-ponudbe/last-minute). The booking procedure is straightforward and works according to the principle of "see, book, fly". Flights can be booked from a maximum of 14 days to a minimum of 4 days before departure. Passengers must spend a weekend in their selected destination and can stay for a maximum of 8 days. The same conditions apply to Last Minute passengers as to all other passengers on scheduled Adria Airways flights as regards check-in and baggage.

Adria's marketing director Iztok Frank explains that this is a product that will offer passengers new and competitively priced opportunities to visit the European cities served by Adria. The new product is aimed at the kinds of passengers who decide at the last minute to take an unplanned holiday, for example active retirees, young couples or families who want to see the sights of individual cities. "With the Last Minute service offering flights to popular European capitals and, in the other direction, to Ljubljana, Adria is offering passengers a new option that we hope will meet their needs even more closely."

The marketing campaign is based on online advertising, since online booking is the ideal method for a product of this kind. The campaign is aimed at everyone who might be interested in livening up their summer with a short break in magical Prague, romantic Paris, lively Amsterdam, magnificent Warsaw, and so on. In addition to online advertising, there will be advertisements in the daily press and posters on Ljubljana city buses.

As part of the promotion of the Last Minute Product, Adria has decided to run an online prize competition, accessible from this link: www.adria.si/sl/nagradne-igre/kam-pa-naslednji-teden/igra/. Next month Adria will draw the names of eight lucky winners, who will each receive two free tickets to the destination of their choice.

Adria Airways believes that Last Minute is a product that will offer the broadest possible group of passengers the chance to enjoy a city break, visit their favourite destination or take a short holiday.