At the end of the 1960s Adria begins to encounter European competition and therefore acquires a new modern fleet. The old DC 6Bs are sold, and the first 150-seat McDonnell Douglas DC 9s enter service in April 1969.
In the next few years there is increased demand for air transport, especially to the Adriatic coast, requiring further expansion and modernization.
” Over 50 years of Adria's history began in spring of 1961.
In the mid-1970s Adria Airways' main activity was charter flights for German, British, French and Scandinavian travel agencies to favourite summer holiday destinations on the Adriatic coast at Dubrovnik, Split, Pula and Tivat.
In order to satisfy demand, Adria entered the domestic market and connected Ljubljana with all the major cities in Yugoslavia.
” Adria was a frequent visitor to all major European airports and was renowned as one of the most reliable charter airlines in Europe.
At the beginning of the 1980s Adria received five modern 167-seat MD 80 aircraft and expanded further on the foreign market. In 1983 the first scheduled flights were established on the Ljubljana–Belgrade–Larnaca (Cyprus) route.
Adria expands its fleet with two 48-seat de Havilland Dash 7 turboprop aircraft, also making service at regional airports possible.
In the following years Adria expands its network of scheduled flights to Munich, London and Paris. The number of passengers constantly grows and reaches one million, peaking in 1987 with 1,740,000 passengers.
Adria continually strives to stay in step with technological advancements in the aviation industry and ensure safe, efficient and affordable travel. Although the MD 80 aircraft were a true breakthrough in the 1980s, in the 1990s Adria begins offering service with three 168-seat Airbus A320 aircraft (the first A320 was acquired in 1989).
In the 1990s Adria introduces many new destinations from Ljubljana primarily to European cities. Charter flights are seasonal, most often to Mediterranean tourist destinations.
The Republic of Slovenia declares independence on 25 June. Soon thereafter Yugoslavia's Civil Aviation Administration, which was still responsible for Slovenian airspace, bans Adria from flying for three months as a form of political repression.
At the end of January Adria Airways resumes its activities on a reduced market. The majority of charter destinations to the Adriatic coast have become inaccessible because they are now on the territory of other countries. The entire operating structure of the company has changed dramatically.
Whereas charter flights earlier represented 90 percent of revenues, now 70 percent of revenues are represented by scheduled flights.
The beginning of code share flights operated together with Lufthansa.
Because of new market conditions, Adria reduces its fleet of 13 aircraft – three Airbus A320s, five MD 80s (4 MD 82s and 1 MD 81), three DC 9-30s and two Dash 7s – which had originally been intended for charter flights. It sells its MD 80s, Dash 7s and DC 9s.
At the beginning of 1998 Adria modernizes its fleet with two Canadair Regional Jet CRJ 200 LRs, and at the end of 1998 with a third CRJ.
Adria chose the Canadair Regional Jet aircraft because it is an economical and environmentally friendly jet aircraft that offers a range comparable to the Airbus A320 aircraft and makes flexibility possible on the entire flight network.
” With Slovenia's independence the entire operating structure of the company has changed dramatically.
Adria focuses on operating scheduled regional flights especially throughout Europe, constantly adding new flights and destinations. Cooperation with other European airlines, especially Lufthansa, grows.
Purchase of a fourth Canadair Regional Jet 200 LR aircraft.
The Canadian aircraft manufacturer Bombardier Aerospace Canada selects Adria as its first European heavy maintenance facility for Canadair Regional Jet aircraft. Adria thus carries out service and maintenance work for other airlines on all types of CRJ aircraft, and in 2005 operations expand to cover Airbus A320-type aircraft.
In December Adria becomes a member of the largest strategic airline association in the world, Star Alliance. This represents the achievement of a strategic goal and a clearly planned business policy for a network carrier that offers global services. In 2004 Adria carried 885,000 passengers and realized a profit of €171,000.
The purchase of a fifth Canadair Regional Jet 200 LR.
One Boeing 737-500 leased.
One Boeing 737-400 leased.
The purchase of a two Canadair Regional Jet 900LR.
One Fokker 100 leased. The purchase of a Canadair Regional Jet 900NextGen
The purchase of a Canadair Regional Jet 900NextGen
The purchase of two Airbus A319. So the current fleet comprises 14 aircraft: 2 Airbus A320s, 2 Airbus A319s, 6 Canadair Regional Jet CRJ200 aircraft, 4 Canadair Regional Jet 900.