Dear Passengers and MyAdria Members, welcome aboard this Adria Airways flight!
In line with trends in the airline industry and Adria's operational focus, we have decided to introduce an additional service – SkyShop – to cater for passengers' comfort and needs. The existing form of on-board catering was not sustainable in the long term and as a result was subject to increasing cuts. The new SkyShop service gives passengers on scheduled flights in Economy class the opportunity to choose from a wide range of high-quality products at affordable prices.
Trends in the segment of regional flights, like those offered by Adria Airways, indicate that the most important thing for today's passengers is safe, fast, competitively priced transport to their final destination. Research shows that food, baggage and other services do not play a key role in passengers' choice of airline. Adria is therefore following these trends and joining other airlines such as SAS and LOT, which have already successfully introduced buy-on-board catering services.
In the spirit of the new SkyShop service we wish to continue to ensure the well-being of our passengers in the future, while at the same time offering them more competitively priced travel. The downwards trend in the price of airline tickets is continuing in 2014, and Adria Airways tickets are no exception.
In this way we come closer to meeting the wishes and needs of today's passengers. We believe that the new SkyShop service will contribute to customer satisfaction and well-being on Adria Airways flights.