The annual conference is a meeting point for digital trends, examples of good practices and online novelties. DIGGIT awards are given for the best digital solutions in several categories. Adria Airways received the award in the Tourism category for excellent communication on its Facebook page.
Adria Airways renewed its social media strategy in 2016 with enormous content, which puts the user in the foreground. We inspire people to travel, while informing and building positive and long term relationships. Our goal is to encourage user-generated content across all social platforms and transfer the content from our webpage to our paper OnAir Magazine. With informative content, we create value for users.
We are pleased that our efforts and results have been recognized by those in the profession.