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KM20 Concept Store

Photos: Ilya Ivanov

The guiding principle of Moscow's KM20 concept store is that every visit should be an experience. The idea is to offer every visitor a unique, unrepeatable experience, with every piece on display doubling as an art installation.

The store is a vibrant showcase of the latest streetwear that is further enhanced by a wide selection of books and magazines. The underground garages host occasional exhibitions and fashion shows. Entering the store is like walking into a wonderland, as you pass through its three floors to the restaurant at the top, where the terrace offers a unique view of Moscow.

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